Cold That Goes.
Ninja FrostVault Go cooler
2018
about
Ninja's first cooler had one job: keep ice frozen for days no matter how far from a freezer you drag it. So the concept puts the FrostVault Go exactly where a cooler earns its keep, from trailheads and tailgates to the back of the truck at golden hour, and lets the product do the bragging. Cold that goes wherever you go. My role was creative direction, art direction, motion graphics direction, and post-production direction.
Ninja's first cooler had one job: keep ice frozen for days no matter how far from a freezer you drag it. So the concept puts the FrostVault Go exactly where a cooler earns its keep, from trailheads and tailgates to the back of the truck at golden hour, and lets the product do the bragging. Cold that goes wherever you go. My role was creative direction, art direction, motion graphics direction, and post-production direction.
DISCIPLINES
Creative Direction
Art Direction
Motion Graphics Direction
Post-Production Direction
Creative Direction
Art Direction
Motion Graphics Direction
Post-Production Direction
