Bigger Batch. Bigger Party.
Ninja SlushiMax frozen drink maker
2018
about
The original Ninja Slushi taught people they could turn almost any drink into the perfect slush at home. The SlushiMax asks the obvious follow-up question: what if you're not drinking alone? Two times bigger, two times faster and smarter than ever, so this spot is built around scale. More people, more pours, more color, and a machine that keeps up with all of it. It's an entire summer afternoon compressed into thirty seconds. My role was creative direction, art direction, motion graphics direction, and post-production direction.
The original Ninja Slushi taught people they could turn almost any drink into the perfect slush at home. The SlushiMax asks the obvious follow-up question: what if you're not drinking alone? Two times bigger, two times faster and smarter than ever, so this spot is built around scale. More people, more pours, more color, and a machine that keeps up with all of it. It's an entire summer afternoon compressed into thirty seconds. My role was creative direction, art direction, motion graphics direction, and post-production direction.
DISCIPLINES
Creative Direction
Art Direction
Motion Graphics Direction
Post-Production Direction
Creative Direction
Art Direction
Motion Graphics Direction
Post-Production Direction
